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Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
YouTube is Malaysia’s biggest video platform, with millions of active viewers every day. We help your business run targeted video ads — so your message is seen by the right audience, on the right channels, at the right moment.
Trusted by businesses across industries
Managing digital ad campaigns since 2016
Campaigns we have reviewed & optimised
WhatsApp response during business hours (Mon–Sat)
Why YouTube Ads
YouTube is the world’s second-largest search platform after Google — especially for educational and review content. Your video ad plays before, during or after the videos your audience watches. Video’s strength: it explains product value in 15–30 seconds far more persuasively than text.
YouTube Ads allow targeting by interest and demographics, right down to placement on specific channels. We pick the combination that fits your business.
The YouTube ads dashboard shows views, watch time and brand lift. You can see whether your video is watched to the end or skipped at second five.
Pick a format: skippable, non-skippable, 6-second bumper or in-feed. Each has its own strengths depending on your objective.
6 Kemampuan Targeting
Pick a format: 6-second bumper, 15-second non-skippable or 30-second skippable. Each plays a different role in the funnel.
Reach audiences by specific interest: beauty, parenting, automotive and 100+ other categories. Targeting down to fine detail.
Limit delivery to specific cities or states. Ideal for local businesses that only operate in a specific area.
Choose the specific YouTube channels where your ads appear — for example only education channels, or only review channels.
Ads appear on videos containing specific keywords — a precise way to stay contextually relevant.
On the Business plan, we measure brand lift to see the campaign’s impact on how audiences perceive your brand.
How It Works
A 30-minute discussion to understand your product, target market and goals. We map the YouTube targeting strategy that fits.
We prepare the ad account, tracking pixels and ad materials (images, video, copy). You approve, we execute.
Your ads run for a full 30 days across YouTube placements. You receive a report every Monday morning.
We monitor performance daily. Underperforming ads are replaced; winners are scaled up.
Packages & Pricing
Choose a package to match your campaign objective: Standard for consistent reach, Business for bigger scale with active remarketing.
Not sure which package fits?
A consultation. We help you pick the package that best fits your ad budget and campaign objective.
Consult on WhatsAppAn Honest Comparison
There is no right or wrong answer — only different priorities in time, budget and target outcomes. Here is what you get with each option.
| Aspect | Do It Yourself | With Beriklan |
|---|---|---|
| Ad account setup + pixel tracking | Risk of wrong conversion events, pixel not recording data | Setup follows Meta/Google/TikTok best practice, pixel verified before launch |
| Audience research & targeting | Targeting too broad, budget spent with no results | Layered interest + lookalike + retargeting, based on industry-specific audience research |
| Ad production (copy + creative) | Ads feel generic and fail to stand out in the feed | 10+ creative variations per period, copy tailored to audience pain points |
| Daily optimisation | Weekly check-ins, unsure when to pause or scale | Daily monitoring, bid adjustments, creative refresh based on real-time data |
| Reporting & transparency | Raw Ads Manager numbers without interpretation | Weekly plain-language reports + monthly review via video call |
| Ad account access | Full (but you run everything yourself) | Full — you remain the owner, we manage it |
| Your time | 5-10 hrs/week learning + executing | Focus on your business, we manage the campaigns |
This is not about convincing you — it is a business decision only you can make. If you have 5-10 hours a week to learn Meta/Google Ads and enjoy experimenting, DIY is perfectly fine. If you want measurable results without learning the platforms, we are happy to talk.
Why This Team
Every result is based on real data you can verify yourself. No promises — just a measurable process.
Your ad account stays fully under your control. If you ever need to move on, all historical data and configurations transfer without friction.
One page, written in plain language. Not just rows of CPM-CTR-CPC — you get clarity on what is performing well and what needs adjusting.
We work in monthly cycles. You are free to continue or stop at any time — none of the 6–12 month contracts most other agencies impose.
Case Studies & Testimonials
Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Every Monday morning there is a report in language we actually understand — not just rows of CPM and CTR, but what needs to change and why.
A B2B funnel behaves very differently from FMCG. Beriklan understood this and built a strategy that fit. Qualified leads grew 180% in Q3.
Before starting, these usually get asked
Written by
A performance marketing team managing Meta, Google, TikTok and YouTube ad campaigns since 2016. Experienced across more than 250 campaign audits for SMEs and mid-sized businesses — from retail and F&B to professional services. Our approach is data-driven: diagnose first, then build the strategy.
People Also Ask
Direct answers to the questions our prospective clients ask most often.
Beriklan's youtube ads management packages start from RM 890/month and go up to RM 2,490 for the most complete plan. The fee covers strategy, setup, creative direction, daily optimisation and weekly reporting. Ad spend is paid separately to Google, directly from your own account.
For most Malaysian SMEs we recommend starting with RM 1,000 to RM 3,000 per month in ad spend. This gives the algorithm enough data to optimise within 2–4 weeks. We help you scale the budget only after the numbers prove the campaign is profitable.
No. The management fee covers our work — strategy, setup, creatives, optimisation and reporting. Your ad budget is paid directly to Google through your own ad account, so you keep full ownership and can see every ringgit of spend.
No long-term lock-in. All packages run in 30-day cycles and you can pause or stop at the end of any cycle. Most clients stay for years because the results make sense — not because a contract forces them to.
Initial data comes in within the first 7 days, and the learning phase typically stabilises in 2–4 weeks. By the end of the first 30-day cycle you will have a clear picture of cost per result, and we use that data to scale what works.
A weekly report every Monday in plain language — spend, results, cost per result and what we are changing next — plus a real-time dashboard you can open any time. No jargon-filled PDFs that nobody reads.
You do. We work inside your own ad account with partner access, so all campaign history, pixels, audiences and billing stay under your control. If we ever part ways, everything remains yours.
Yes. We manage campaigns for clients across Malaysia — KL, Selangor, Penang, Johor Bahru, East Malaysia — and everything runs remotely via WhatsApp, video calls and a shared dashboard, so location is never a barrier.
YouTube views in Malaysia typically cost between RM 0.03 and RM 0.15 per view depending on targeting and format. With a RM 1,000–3,000 monthly budget you can realistically reach tens of thousands of relevant viewers, making it one of the cheapest awareness channels available.
No. A clear 15–30 second video shot on a phone with a strong hook in the first 5 seconds often outperforms polished TV-style commercials. We provide the script structure and hook formulas, and can guide simple production remotely.
Still have a question? Chat on WhatsApp →
Better Together
Effective businesses usually run ads on 2-3 channels at once so they reinforce each other.
YouTube Ads is part of the Google Ads network. Managing both together is more efficient.
Short-form video ads. Great for running the same brand in multiple formats.
Boost YouTube Live viewers to trend faster.
Strategy, ad formats, budget optimisation and how to measure ROI — covered in depth.
More than just airing videos. We build a strategy aligned with your objective — building brand awareness, introducing a new product, or driving viewers to a specific action.
consultation · free of charge