ROI calculates your campaign's net profit after deducting all costs — including ad budget, creative production costs and management fees.
Return on Investment (ROI) measures a campaign's net profit after all costs. Unlike ROAS, which only counts ad spend, ROI accounts for total costs including production and management.
ROI formula: (Total Revenue - Total Costs) ÷ Total Costs × 100%
Example: revenue RM 20,000, total costs RM 10,000 → ROI = 100%.