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Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Google Search Ads reach people actively searching for your product or service — not people idly scrolling. Your ad appears on page one with controlled bids. We manage the keyword strategy, copy and landing page.
Trusted by businesses across industries
Managing digital ad campaigns since 2016
Campaigns we have reviewed & optimised
WhatsApp response during business hours (Mon–Sat)
Why Google Ads
Google Ads differs from social platforms: here, the people seeing your ad are actively searching for a similar product or service. The power — and the challenge: every keyword must be chosen carefully, because the wrong bids can drain your budget with nothing to show.
Google Ads reaches people actively searching — not scrolling. They already have the need; your ad simply appears at the right moment.
You set the daily budget. Google only charges when there is a qualified click. No spend beyond the budget you set.
Google Ads can drive website clicks, WhatsApp chats, phone calls or store visits. Whatever your objective, we set up the conversion tracking.
6 Kemampuan Targeting
A thorough analysis of relevant keywords: search volume, competition level and estimated cost per click. This becomes the foundation of the whole campaign.
Accurate Google Tag and conversion tracking setup, so we can see exactly which keywords actually generate leads — not just clicks.
Limit delivery to specific cities or states — ideal for local businesses that only operate in a specific area.
We pick the bidding strategy that fits: target CPA, maximise clicks or manual CPC — depending on your campaign objective.
A negative keyword list that stops your ads showing for irrelevant searches — saving your budget significantly.
Sitelink, callout and structured snippet extensions that make your ads more informative and lift CTR.
How It Works
A 30-minute discussion to understand your product, target market and goals. We map the Google targeting strategy that fits.
We prepare the ad account, tracking pixels and ad materials (images, video, copy). You approve, we execute.
Your ads run for a full 30 days across Google placements. You receive a report every Monday morning.
We monitor performance daily. Underperforming ads are replaced; winners are scaled up.
Packages & Pricing
Choose a package to match your campaign objective: Standard for consistent reach, Business for bigger scale with active remarketing.
Not sure which package fits?
A consultation. We help you pick the package that best fits your ad budget and campaign objective.
Consult on WhatsAppAn Honest Comparison
There is no right or wrong answer — only different priorities in time, budget and target outcomes. Here is what you get with each option.
| Aspect | Do It Yourself | With Beriklan |
|---|---|---|
| Ad account setup + pixel tracking | Risk of wrong conversion events, pixel not recording data | Setup follows Meta/Google/TikTok best practice, pixel verified before launch |
| Audience research & targeting | Targeting too broad, budget spent with no results | Layered interest + lookalike + retargeting, based on industry-specific audience research |
| Ad production (copy + creative) | Ads feel generic and fail to stand out in the feed | 10+ creative variations per period, copy tailored to audience pain points |
| Daily optimisation | Weekly check-ins, unsure when to pause or scale | Daily monitoring, bid adjustments, creative refresh based on real-time data |
| Reporting & transparency | Raw Ads Manager numbers without interpretation | Weekly plain-language reports + monthly review via video call |
| Ad account access | Full (but you run everything yourself) | Full — you remain the owner, we manage it |
| Your time | 5-10 hrs/week learning + executing | Focus on your business, we manage the campaigns |
This is not about convincing you — it is a business decision only you can make. If you have 5-10 hours a week to learn Meta/Google Ads and enjoy experimenting, DIY is perfectly fine. If you want measurable results without learning the platforms, we are happy to talk.
Why This Team
Every result is based on real data you can verify yourself. No promises — just a measurable process.
Your ad account stays fully under your control. If you ever need to move on, all historical data and configurations transfer without friction.
One page, written in plain language. Not just rows of CPM-CTR-CPC — you get clarity on what is performing well and what needs adjusting.
We work in monthly cycles. You are free to continue or stop at any time — none of the 6–12 month contracts most other agencies impose.
Case Studies & Testimonials
Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Every Monday morning there is a report in language we actually understand — not just rows of CPM and CTR, but what needs to change and why.
A B2B funnel behaves very differently from FMCG. Beriklan understood this and built a strategy that fit. Qualified leads grew 180% in Q3.
Before starting, these usually get asked
Written by
A performance marketing team managing Meta, Google, TikTok and YouTube ad campaigns since 2016. Experienced across more than 250 campaign audits for SMEs and mid-sized businesses — from retail and F&B to professional services. Our approach is data-driven: diagnose first, then build the strategy.
People Also Ask
Direct answers to the questions our prospective clients ask most often.
Beriklan's google ads management packages start from RM 990/month and go up to RM 2,790 for the most complete plan. The fee covers strategy, setup, creative direction, daily optimisation and weekly reporting. Ad spend is paid separately to Google, directly from your own account.
For most Malaysian SMEs we recommend starting with RM 1,500 to RM 5,000 per month in ad spend. This gives the algorithm enough data to optimise within 2–4 weeks. We help you scale the budget only after the numbers prove the campaign is profitable.
No. The management fee covers our work — strategy, setup, creatives, optimisation and reporting. Your ad budget is paid directly to Google through your own ad account, so you keep full ownership and can see every ringgit of spend.
No long-term lock-in. All packages run in 30-day cycles and you can pause or stop at the end of any cycle. Most clients stay for years because the results make sense — not because a contract forces them to.
Initial data comes in within the first 7 days, and the learning phase typically stabilises in 2–4 weeks. By the end of the first 30-day cycle you will have a clear picture of cost per result, and we use that data to scale what works.
A weekly report every Monday in plain language — spend, results, cost per result and what we are changing next — plus a real-time dashboard you can open any time. No jargon-filled PDFs that nobody reads.
You do. We work inside your own ad account with partner access, so all campaign history, pixels, audiences and billing stay under your control. If we ever part ways, everything remains yours.
Yes. We manage campaigns for clients across Malaysia — KL, Selangor, Penang, Johor Bahru, East Malaysia — and everything runs remotely via WhatsApp, video calls and a shared dashboard, so location is never a barrier.
Google Ads puts you at the top of search results immediately and you pay per click; SEO builds free rankings over 6–12 months. They complement each other: Ads captures demand today while SEO compounds. For fast, measurable leads, Google Ads is the starting point.
Search, Performance Max, Display, Shopping and YouTube campaigns. For most Malaysian service businesses we start with Search — capturing people actively looking for what you sell — then layer in Performance Max or remarketing once conversion data builds up.
Still have a question? Chat on WhatsApp →
Better Together
Effective businesses usually run ads on 2-3 channels at once so they reinforce each other.
Reach audiences via video on YouTube through the Google Ads network.
A stronger landing destination for your Google Ads traffic.
High-converting LPs designed specifically for Google Ads campaigns.
Strategy, ad formats, budget optimisation and how to measure ROI — covered in depth.
More than just bidding on keywords. We build a strategy aligned with your business objective — branding, lead generation or direct sales — so every click you pay for can become a customer.
consultation · free of charge