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Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Millions of Malaysians log in to Facebook & Instagram every day — your future customers among them. But simply appearing in front of them is not enough. What matters is who you reach, with what message, and where they finally take action. We handle all of it — from audience research and copy that speaks, to measured weekly optimisation.
Trusted by businesses across industries
Managing digital ad campaigns since 2016
Campaigns we have reviewed & optimised
WhatsApp response during business hours (Mon–Sat)
Why Facebook Ads
Many businesses have tried Facebook Ads with underwhelming results. The cause is usually not the platform — it is targeting, creative and placement that are out of sync with the audience.
More than 100 interest, behaviour and demographic categories that can be combined. We pick the mix that best matches your audience’s character.
The Meta dashboard shows detailed data on who viewed, clicked and enquired — all of it verifiable by you.
Meta’s built-in call-to-action buttons send clicks straight to WhatsApp — shortening the distance from “interested” to “in conversation”.
6 Kemampuan Targeting
More than 100 interest categories that can be combined: behaviour, demographics, right down to your audience’s specific hobbies.
Re-engage people who visited your website or interacted with previous ads — typically converting 3–5x higher.
Limit delivery by city, state or a specific radius. Ideal for local businesses in KL, the Klang Valley, Penang or any specific city.
Upload your existing customer or prospect lists for dedicated ad delivery — or build lookalike audiences from that data.
Target people who actively engage with similar pages in your industry. More efficient than broad interest targeting.
Call-to-action buttons that lead straight to WhatsApp — shortening the distance from interested to in-conversation.
How It Works
A 30-minute discussion to unpack your product, target market and goals. We draft the right targeting strategy.
We prepare the ad account, Meta Pixel and ad materials (photos, video, copy). You approve, we execute.
Your ads run for a full 30 days across all Facebook placements. You receive a report every Monday morning.
We monitor performance daily. Underperforming ads get replaced. What works gets scaled up.
Packages & Pricing
The numbers below are campaign management fees. Meta ad spend is paid directly by you — no markup, no hidden costs.
Not sure which package fits?
A consultation. We help you pick the package that best fits your ad budget and campaign objective.
Consult on WhatsAppAn Honest Comparison
There is no right or wrong answer — only different priorities in time, budget and target outcomes. Here is what you get with each option.
| Aspect | Do It Yourself | With Beriklan |
|---|---|---|
| Ad account setup + pixel tracking | Risk of wrong conversion events, pixel not recording data | Setup follows Meta/Google/TikTok best practice, pixel verified before launch |
| Audience research & targeting | Targeting too broad, budget spent with no results | Layered interest + lookalike + retargeting, based on industry-specific audience research |
| Ad production (copy + creative) | Ads feel generic and fail to stand out in the feed | 10+ creative variations per period, copy tailored to audience pain points |
| Daily optimisation | Weekly check-ins, unsure when to pause or scale | Daily monitoring, bid adjustments, creative refresh based on real-time data |
| Reporting & transparency | Raw Ads Manager numbers without interpretation | Weekly plain-language reports + monthly review via video call |
| Ad account access | Full (but you run everything yourself) | Full — you remain the owner, we manage it |
| Your time | 5-10 hrs/week learning + executing | Focus on your business, we manage the campaigns |
This is not about convincing you — it is a business decision only you can make. If you have 5-10 hours a week to learn Meta/Google Ads and enjoy experimenting, DIY is perfectly fine. If you want measurable results without learning the platforms, we are happy to talk.
Why This Team
Every result is based on real data you can verify yourself. No promises — just a measurable process.
Your ad account stays fully under your control. If you ever need to move on, all historical data and configurations transfer without friction.
One page, written in plain language. Not just rows of CPM-CTR-CPC — you get clarity on what is performing well and what needs adjusting.
We work in monthly cycles. You are free to continue or stop at any time — none of the 6–12 month contracts most other agencies impose.
Case Studies & Testimonials
Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Every Monday morning there is a report in language we actually understand — not just rows of CPM and CTR, but what needs to change and why.
A B2B funnel behaves very differently from FMCG. Beriklan understood this and built a strategy that fit. Qualified leads grew 180% in Q3.
Before starting, these usually get asked
People Also Ask
Direct answers to the questions our prospective clients ask most often.
Beriklan's facebook ads management packages start from RM 990/month and go up to RM 2,990 for the most complete plan. The fee covers strategy, setup, creative direction, daily optimisation and weekly reporting. Ad spend is paid separately to Meta, directly from your own account.
For most Malaysian SMEs we recommend starting with RM 1,500 to RM 5,000 per month in ad spend. This gives the algorithm enough data to optimise within 2–4 weeks. We help you scale the budget only after the numbers prove the campaign is profitable.
No. The management fee covers our work — strategy, setup, creatives, optimisation and reporting. Your ad budget is paid directly to Meta through your own ad account, so you keep full ownership and can see every ringgit of spend.
No long-term lock-in. All packages run in 30-day cycles and you can pause or stop at the end of any cycle. Most clients stay for years because the results make sense — not because a contract forces them to.
Initial data comes in within the first 7 days, and the learning phase typically stabilises in 2–4 weeks. By the end of the first 30-day cycle you will have a clear picture of cost per result, and we use that data to scale what works.
A weekly report every Monday in plain language — spend, results, cost per result and what we are changing next — plus a real-time dashboard you can open any time. No jargon-filled PDFs that nobody reads.
You do. We work inside your own ad account with partner access, so all campaign history, pixels, audiences and billing stay under your control. If we ever part ways, everything remains yours.
Yes. We manage campaigns for clients across Malaysia — KL, Selangor, Penang, Johor Bahru, East Malaysia — and everything runs remotely via WhatsApp, video calls and a shared dashboard, so location is never a barrier.
Yes. Facebook remains one of Malaysia's largest ad platforms with over 20 million users, and it is still the most cost-efficient channel for lead generation and local awareness — especially for F&B, services, property and retail businesses targeting Malaysians aged 25 and above.
Boosting only pushes a single post with basic targeting. Proper Facebook Ads management uses Meta Ads Manager: full-funnel campaign structure, pixel and conversion tracking, custom and lookalike audiences, A/B-tested creatives and continuous optimisation — which is where real ROAS comes from.
Still have a question? Chat on WhatsApp →
Better Together
Effective businesses usually run ads on 2-3 channels at once so they reinforce each other.
Visual storytelling to reach new audiences across Feed, Stories and Reels.
Reach younger audiences with short-form video that entertains and converts.
Capture high intent from people actively searching for your product or service.
Strategy, ad formats, budget optimisation and how to measure ROI — covered in depth.
Written by
A performance marketing team managing Meta, Google, TikTok and YouTube ad campaigns since 2016. Experienced across more than 250 campaign audits for SMEs and mid-sized businesses — from retail and F&B to professional services. Our approach is data-driven: diagnose first, then build the strategy.
More than just running ads. We build a strategy aligned with the character of your business — so every ringgit you invest works at its best.
consultation · free of charge