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Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Hundreds of millions of people use Instagram every day to discover inspiration and new products. We help your business run targeted ads across Feed, Stories and Reels — turning impressions into profile visits, DMs or WhatsApp chats.
Trusted by businesses across industries
Managing digital ad campaigns since 2016
Campaigns we have reviewed & optimised
WhatsApp response during business hours (Mon–Sat)
Why Instagram Ads
Many businesses have tried Instagram Ads with underwhelming results. The cause is usually not the platform — it is targeting, placement formats and visuals that clash with how Instagram audiences behave.
Instagram is dominated by 18–34 year olds actively hunting for new products. The right targeting reaches them in the exploration phase — before they pick a competitor.
The Meta dashboard shows who viewed, clicked and engaged — all verifiable by you, including audience location, age and interests.
Meta’s built-in CTAs send clicks straight to Instagram Direct Messages or WhatsApp — shortening the distance from “interested” to “in conversation”.
6 Kemampuan Targeting
More than 100 interest categories that can be combined: behaviour, demographics, right down to your audience’s specific hobbies.
Re-engage people who visited your website or interacted with previous ads — typically converting 3–5x higher.
Limit delivery by city, state or a specific radius. Ideal for local businesses in KL, the Klang Valley, Penang or any specific city.
Upload your existing customer or prospect lists for dedicated ad delivery — or build lookalike audiences from that data.
Target people who actively engage with similar pages in your industry. More efficient than broad interest targeting.
Call-to-action buttons that lead straight to WhatsApp — shortening the distance from interested to in-conversation.
How It Works
A 30-minute discussion to understand your product, target market and goals. We map the Instagram targeting strategy that fits.
We prepare the ad account, tracking pixels and ad materials (images, video, copy). You approve, we execute.
Your ads run for a full 30 days across Instagram placements. You receive a report every Monday morning.
We monitor performance daily. Underperforming ads are replaced; winners are scaled up.
Packages & Pricing
Choose a package to match your campaign objective: Standard for consistent reach, Business for bigger scale with active remarketing.
Not sure which package fits?
A consultation. We help you pick the package that best fits your ad budget and campaign objective.
Consult on WhatsAppAn Honest Comparison
There is no right or wrong answer — only different priorities in time, budget and target outcomes. Here is what you get with each option.
| Aspect | Do It Yourself | With Beriklan |
|---|---|---|
| Ad account setup + pixel tracking | Risk of wrong conversion events, pixel not recording data | Setup follows Meta/Google/TikTok best practice, pixel verified before launch |
| Audience research & targeting | Targeting too broad, budget spent with no results | Layered interest + lookalike + retargeting, based on industry-specific audience research |
| Ad production (copy + creative) | Ads feel generic and fail to stand out in the feed | 10+ creative variations per period, copy tailored to audience pain points |
| Daily optimisation | Weekly check-ins, unsure when to pause or scale | Daily monitoring, bid adjustments, creative refresh based on real-time data |
| Reporting & transparency | Raw Ads Manager numbers without interpretation | Weekly plain-language reports + monthly review via video call |
| Ad account access | Full (but you run everything yourself) | Full — you remain the owner, we manage it |
| Your time | 5-10 hrs/week learning + executing | Focus on your business, we manage the campaigns |
This is not about convincing you — it is a business decision only you can make. If you have 5-10 hours a week to learn Meta/Google Ads and enjoy experimenting, DIY is perfectly fine. If you want measurable results without learning the platforms, we are happy to talk.
Why This Team
Every result is based on real data you can verify yourself. No promises — just a measurable process.
Your ad account stays fully under your control. If you ever need to move on, all historical data and configurations transfer without friction.
One page, written in plain language. Not just rows of CPM-CTR-CPC — you get clarity on what is performing well and what needs adjusting.
We work in monthly cycles. You are free to continue or stop at any time — none of the 6–12 month contracts most other agencies impose.
Case Studies & Testimonials
Our ROAS grew from 1.8x to 4.5x in four months. What we appreciated most: reports written in clear language, with every change explained so we could understand it.
Every Monday morning there is a report in language we actually understand — not just rows of CPM and CTR, but what needs to change and why.
A B2B funnel behaves very differently from FMCG. Beriklan understood this and built a strategy that fit. Qualified leads grew 180% in Q3.
Before starting, these usually get asked
Written by
A performance marketing team managing Meta, Google, TikTok and YouTube ad campaigns since 2016. Experienced across more than 250 campaign audits for SMEs and mid-sized businesses — from retail and F&B to professional services. Our approach is data-driven: diagnose first, then build the strategy.
People Also Ask
Direct answers to the questions our prospective clients ask most often.
Beriklan's instagram ads management packages start from RM 990/month and go up to RM 2,990 for the most complete plan. The fee covers strategy, setup, creative direction, daily optimisation and weekly reporting. Ad spend is paid separately to Meta, directly from your own account.
For most Malaysian SMEs we recommend starting with RM 1,500 to RM 5,000 per month in ad spend. This gives the algorithm enough data to optimise within 2–4 weeks. We help you scale the budget only after the numbers prove the campaign is profitable.
No. The management fee covers our work — strategy, setup, creatives, optimisation and reporting. Your ad budget is paid directly to Meta through your own ad account, so you keep full ownership and can see every ringgit of spend.
No long-term lock-in. All packages run in 30-day cycles and you can pause or stop at the end of any cycle. Most clients stay for years because the results make sense — not because a contract forces them to.
Initial data comes in within the first 7 days, and the learning phase typically stabilises in 2–4 weeks. By the end of the first 30-day cycle you will have a clear picture of cost per result, and we use that data to scale what works.
A weekly report every Monday in plain language — spend, results, cost per result and what we are changing next — plus a real-time dashboard you can open any time. No jargon-filled PDFs that nobody reads.
You do. We work inside your own ad account with partner access, so all campaign history, pixels, audiences and billing stay under your control. If we ever part ways, everything remains yours.
Yes. We manage campaigns for clients across Malaysia — KL, Selangor, Penang, Johor Bahru, East Malaysia — and everything runs remotely via WhatsApp, video calls and a shared dashboard, so location is never a barrier.
Visual-first businesses perform best: beauty and skincare, fashion, F&B, fitness, travel and lifestyle services. Instagram's Malaysian audience skews 18–40, so brands targeting younger urban consumers in KL, Penang and JB typically see the strongest engagement and conversion rates.
Creative quality is the biggest performance lever on Instagram, but you do not need an expensive production house. We provide creative direction, hooks and copy, and can turn simple phone-shot footage into scroll-stopping Reels and story ads that convert.
Still have a question? Chat on WhatsApp →
Better Together
Effective businesses usually run ads on 2-3 channels at once so they reinforce each other.
Same Meta Ads Manager. Ideal to manage alongside Instagram.
Organic content & community management for your IG account.
Add a short-video channel to fill the top of your funnel.
Strategy, ad formats, budget optimisation and how to measure ROI — covered in depth.
More than just running Instagram ads. We build a strategy aligned with your brand and audience — so every ringgit you invest produces measurable engagement.
consultation · free of charge