Methodology · 3 Phases · Since 2016

A Way of Working that Is Measured,
Not Trial and Error.

Three phases proven since 2016 — from initial audit to a measurable campaign with reports you can hold us accountable to.

01

Week 1

Diagnose

Diagnose · Audit & Identify

Before shaping any strategy, we audit first. An initial 15-30 minute consultation via WhatsApp or Zoom to understand your business. Then we send a written audit that covers:

  • Audit of your previous ad account (if any) — what worked, what died
  • Pixel tracking & conversion audit
  • Landing page audit — converting or bouncing
  • Competitor analysis & market positioning
  • Budget estimate & realistic ROI projection

Deliverable: Audit document + strategy recommendations + budget estimate.

02

Week 1-2

Strategise

Strategise · Plan the Campaign

After the audit, we build a measurable strategy. You approve it before any execution — no hidden decisions.

  • Audience research — demographics, interests, behaviours, lookalikes
  • Channel mix — Meta, Google, TikTok, YouTube per objective
  • Budget allocation — daily vs total, scale-up plan
  • Creative brief — format, messaging, hook, CTA
  • Tracking plan — pixel, events, conversion API

Deliverable: A strategy document for you to review + approve.

03

Week 2+

Execute

Execute · Launch & Optimise

The campaign goes live. You get full access to every ad account — nothing hidden away like some agencies do. We run weekly optimisation based on real-time data.

  • Campaign + creative + landing page setup (in parallel)
  • Launch within 1-3 days of strategy approval
  • Weekly A/B testing — creative, audience, copy
  • Budget optimisation — scale what performs, pause what dies
  • Weekly reports via WhatsApp + a 24/7 real-time dashboard

Deliverable: Live campaign + weekly reports + measured iteration.

What You Get

7 Deliverables in Total

Audit Document

Account condition analysis + written recommendations

Campaign Strategy

Channel mix + budget + audience + creative brief

Account & Pixel Setup

Ads platform configuration + tracking pixel

Creative Production

Copywriting + design brief (production optional)

Landing Page

Single conversion-ready page (optional)

Weekly Reports

Performance + iteration recommendations via WhatsApp

Real-Time Dashboard

Monitor everything yourself via ad account access

Start with Phase 1 (Free)

Want to Know What Is Really Holding Your Campaign Back?

Consultation · Free